In sales, storytelling is all the rage right now. In fact, from what we’ve seen, teaching storytelling to salespeople has significantly increased in the last five years. We all know there is power in stories, but did you know that listening to someone share an engaging story releases a chemical called “oxytocin” in your brain? Oxytocin is a chemical that relaxes a person and shows up “when we are trusted or shown a kindness, and it motivates cooperation with others,” (Zak, HBR “Why Your Brain Loves Story Telling” 2014). Since trust is critical for sales and storytelling builds trust, it’s natural to assume a link between storytelling and generating a sale.