JMReid Group Blog

Death of a (Macho) Salesman

Posted by John Reid on Feb 27, 2019 10:08:02 AM

In Arthur Miller’s 1949 play Death of a Salesman, Willy Loman embodies the common American salesperson of his time. Much has changed since Miller brought this character to life, yet the overly macho way people talk about sales remains the same—and it’s time for a change.

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Topics: sales enablement, selling skills, sales mindset

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